1609 W. Belmont Ave, Chicago, IL 60657 773.665.4682
info@StarEvents.com
StarEvents StarEvents
  • About
    • Overview
    • Our Team
    • Partners
    • COVID Safe Events
  • Corporate and Private Events
    • Corporate and Private Events
    • Certified Pandemic Compliance Advisor
  • Festivals
    • Upcoming Events
    • Event Services
    • Become A Vendor
    • Become A Sponsor
    • Band Consideration
    • Festival FAQs
  • Connect
    • Contact
    • Join The Team
    • Blog
February 3, 2022February 3, 2022

6 Reasons Why Sponsoring an Event is the Perfect Marketing Strategy for Your Business

By Star Events / Blog

If you’re looking for a stand-out marketing strategy, sponsorship is the way to go. Consumers want to see the brands they support as profitable and successful, and investing in brand sponsorship for an event will show your potential customers that your business is just that. When you sponsor an event and effectively market and follow up with the attendees, you put yourself in a great position to increase your brand awareness, credibility, and sales.

There are several reasons why sponsoring an event is a brilliant way to grow your business. If you’re looking to invest in a marketing strategy that will set you apart from your competitors, here are a few of those reasons.

  • Brand visibility. When you sponsor an event, your brand imaging is highly visible to the often thousands of people who attend the event, many of which may not know about your brand. It’s a great opportunity to receive more press and social media mentions before, during, and after the event. You could also get featured ads and signs as well as radio promotions, which will increase your brand’s reach.
  • Community engagement. People are inclined to support brands that are invested in benefitting their communities. Sponsoring an event supporting a nonprofit that benefits the community will show your potential customers that you support causes that are meaningful to them.
  • Consumer perception. Consumers will also assume your brand is profitable and successful against your competitors when you sponsor a successful event. When your audience sees that your business can sponsor a high-profile event, they will positively view your brand and assume you are as successful as your sponsee. 
  • Reach—and meet—your target audience. If you sponsor an event whose audience is similar to yours, you’ll position yourself front and center to your potential customers. Additionally, you are able to connect with your target audience face-to-face at the event, and you can make connections before and after in your marketing strategy. You can learn about their habits, personalities, and interests. This is a great opportunity to generate new sales leads before and during the event and to follow up with them after the event to connect further. 
  • Return on investment. As mentioned above, investing in sponsorship for an event will put you in the position to learn about and connect with your target audience before, during, and after the event. If you effectively market your brand and connect with the attendees at a quality event, you can potentially attract and develop new and lasting customers. You’ll also reassure your existing customers of your brand’s authority against competition and engagement with your audience. This will in turn contribute to an increase in sales, as your customers (new and old) will be attracted to your business’ success at the event. 
  • Business relationships. Sponsorship also gives your business a good opportunity to meet and collaborate with other non-competing companies, not only with your sponsee but also with the other companies present at the event. You’ll be able to meet with many small and large businesses that are participating, and potentially form relationships with them to collaborate in the future.

 

As you can see, there are several great reasons why your business should invest in the sponsorship of an event. Using a sponsorship in your marketing strategy will set you apart from your competition, and you have the opportunity to gain tons of reach, increased sales, and return on investment for your brand.

If this article piqued your interest and you’d like to become a sponsor for one of our events, reach out to us today! You can email us at [email protected] or call us at 773-665-4682.

Share

  • Facebook
  • Twitter
  • Pinterest
  • Google +
  • LinkedIn
  • Email

Post navigation

Older Post
Newer Post

Latest News

September 22, 2023
Retro On Roscoe 2023 Photo Gallery
 
August 16, 2023September 22, 2023
Fest Italiana 2023 Photo Gallery
 
July 12, 2023September 21, 2023
Southport Art Fest 2023 Photo Gallery
 

Categories

  • Andersonville Homecoming (1)
  • Andersonville Midsommarfest (8)
  • Bark In The Park (2)
  • Bavarian Block Party (1)
  • Birdhouse Festival (1)
  • Blog (189)
  • Celebrate Clark Street (1)
  • Chalk Howard Street Fest (1)
  • Clark After Dark (5)
  • concert (2)
  • Corporate Events (5)
  • COVID-19 Chicago (6)
  • Edgefest (4)
  • Event Industry (15)
  • Event Venues (4)
  • Festa Italiana (8)
  • Festival Insight (8)
  • Food (6)
  • Forest Park Music Fest (4)
  • Halloween (1)
  • Hyde Park Jazz Fest (4)
  • Live on Lincoln (2)
  • Long Play Music Fest (1)
  • Mayfest (9)
  • Mole De Mayo (7)
  • Music & Entertainment (13)
  • Naperville's Last Fling (1)
  • Pizza City Fest (1)
  • Ramen Fest (2)
  • Retro on Roscoe (7)
  • Rocktoberfest (4)
  • Roscoe Village 5K (2)
  • Roscoe Village Halloween Party (1)
  • Ruido Fest (2)
  • Southport Art Festival (6)
  • Success (7)
  • Taste of Lakeview (1)
  • Taste of Randolph (10)
  • TPAN's Ride for Life Chicago (1)
  • Walk MS Illinois (1)
  • Weddings (3)
  • West Loop (1)
  • West Loop Art Fest (4)

Want notifications about our Events & music festival line ups?

Instagram

Who's excited for the Hyde Park Jazz Festival this Who's excited for the Hyde Park Jazz Festival this weekend?! ✋ It's going to be a beautiful weekend in Chicago to enjoy some jazz, local food, and vendors! 🤩
🎶 Groovin' into the weekend with the smooth sou 🎶 Groovin' into the weekend with the smooth sounds of the Hyde Park Jazz Festival! 🎷Who's ready to swing to the rhythm with us this weekend?🙌 

- S Woodlawn and Midway Plaisance
- 9/23 1pm-10:30pm & 9/24 1pm-7pm
A big thank you to our sponsors at the Bavarian Bl A big thank you to our sponsors at the Bavarian Block Party this past weekend! We hope you had a chance to check them out 👏
🥨 Prost to a weekend filled with brats, bretzel 🥨 Prost to a weekend filled with brats, bretzels, and Bavarian fun! 🌭Join us at the West Loop Bavarian Block Party this Saturday from 12pm-10pm and Sunday from 12pm-8pm. Get ready for a taste of Germany right here in the heart of the city!🎉
Don your Lederhosen and fill your stein with a var Don your Lederhosen and fill your stein with a variety of German beer OR your favorite non-alcoholic drink and say “Prost” to the West Loop! 🥨

Featuring an amazing lineup of Oompah music, kids activities, brats, bretzels, and beverages for everyone! 

Join us Sept 16th - 17th, 
Sat. 12pm-10pm and Sun. 12pm-8pm 🍻
ON SITE TICKETS ARE SOLD OUT!! THANK YOU FOR COMIN ON SITE TICKETS ARE SOLD OUT!! THANK YOU FOR COMING!!!
This past labor day weekend we brought art to the This past labor day weekend we brought art to the West Loop! Thank you to our sponsors for supporting the community 😍
Get ready to dive into a world of creativity and i Get ready to dive into a world of creativity and inspiration at the West Loop Art Fest this weekend! Come connect with talented artists, listen to toe-tapping live music, and explore stunning artworks. 🎶🖼️ This Saturday and Sunday from 11-7, see you there!
Brushes at the ready,colors in full bloom - get re Brushes at the ready,colors in full bloom - get ready to immerse yourself in a world of creativity at our art fair this weekend 🎨✨ Join us this Saturday and Sunday from 10am - 7pm as we showcase some incredible artists! #ArtFairWeekend #CreativityUnleashed
Follow on Instagram

Follow

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Upcoming Event

There are no upcoming events at this time

OFFICE HOURS

Monday: Closed
Tues – Fri : 9am – 5pm

Information

  • Apply
  • Who We Are
  • Our Team
  • Careers
  • Company Blog
  • FAQ
© Star Events 2019 All Rights Reserved. Privacy Policy
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn