How to Market Your Product Through an Event with Experiential Marketing
Have you ever sampled a product, visited a pop-up shop, or encountered a brand ambassador? Then you’ve probably engaged in experiential marketing!
Experiential Marketing is a strategy that helps consumers experience a brand or product that veers off course from traditional marketing methods. This is geared towards involving customers within the product by engaging them in as many ways as possible through the five-senses. In the end, you create meaningful interactions with people rather than the flashing ads in front of them. When a person is left with a tangible memory, they are more likely to become a lifetime customer.
Where can you find experiential marketers?
Events! 95% of marketers think that live events like festivals and races give the opportunity to form an in person connection. Whether you’re a company looking to use this method, or a consumer looking to get free stuff- most events will be filled with companies looking to promote their product through engagement opportunities.
StarEvents loves companies that use experiential marketing!
When a company participates at a StarEvents festival, they are able to gain exposure for their company through flyers, banners, and their exhibition space. You can decide how you want to market your product- giving away free samples and SWAG, hanging branded materials, and inviting attendees to be immersed in your product or service.
Where else do you have the opportunity to get your brand in front of tens of thousands of engaged consumers?
Check out some of our favorite experiential marketing from festivals past!