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February 12, 2016February 23, 2017

7 Steps to Successful Social Media Marketing

By Star Events / Blog

1.Optimize post on all relevant social networks

Share blog post links on every social media handle that your target market uses. Always use pictures with the post as well. A great picture will draw a potential reader or customer in immediately.

2.Share repeatedly on Twitter

The twitter world moves very fast. So sharing one time on twitter isn’t likely to get you a lot of views. What has been proven to work is: post two times the day you post, once the day after, one week later, two weeks later, one month later, then finally two months later. Keep in mind that this is only Twitter.

3.Share at the optimal time your audience in online

There are good times and bad time to share on social media. Your target audience will have a unique pattern so observe carefully. The major rule of thumb is 9am to 5pm on weekdays. Make sure to give your followers ample time to repost, retweet, etc.

4.Keep the character count under 120

This seems obvious for Twitter but you want to make sure all post look the same and you are getting across the same message. It also leaves room for easy retweeting.

5.Respond throughout the day and monitor

Do not just post and forget about them. Interacting with the audience will build brand loyalty. Social media users have come to expect this and brands that do not respond quickly risk being seen as unapproachable or uncaring.

6.Make sure dimensions of your visual are correct

As mentioned earlier, photo visuals are very important for your social media and blog posts. The same picture may not work on all platforms so make sure you understand the dimension requirements for each social media platforms. Here is an easy guide created by Sprout Social.

7.#Hashtags #Are #Everything

Finally, make sure to research, record and use all hashtags that could draw your audience to your message. Using hashtags that the target audience uses will be an easy start. You could also follow fellow influencers within your niche market and see what hashtags they are using.

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